We are not here to do what has already been done. More than a rallying cry, it is a way of thinking.
One that affects how we see the world of automotive luxury today, and how we shape it tomorrow.
It has led us to develop transformative technologies like Super Handling All
and a navigation system with both AcuraLink Real
Time Traffic and Weather.
And to look
for inspiration beyond the limited conﬁnes of current automotive design. It is what pushes us to use
premier race circuits as testing grounds for our ideas, as evidenced by our move this year to the top
tier of competition in the American Le Mans Series.
It is all for the purpose of keeping you in touch,
in control and inspired. Letting you experience things that have never been done before.