Fiat 500L Misc Documents Campaign Strategy PDF

2FIAT 500LCAMPAIGN STRATEGY
AE - 86 //fAll 2012
Table of ConTenTs
1. exeCuTive summary
2. siTuaTion analysis






3. PosiTioning sTaTemenT


4. sales objeCTives
5. budgeT
6. CommuniCaTion objeCTives
7. imC sTraTegy
8. imC budgeT breakdown
9. imC ComPonenT sTraTegy






10. CreaTive ProPosal
12. aPPendiCes and referenCes
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ae - 86
Felicia Berger
Kaitlin Lamontagne
Peiwei Liu
Chelsea Chen
Be More.