Fiat 500L Misc Documents Campaign Strategy PDF | Page 2

2FIAT 500LCAMPAIGN STRATEGY
AE - 86 //fAll 2012
Table of ConTenTs
1. exeCuTive summary
2. siTuaTion analysis






3. PosiTioning sTaTemenT


4. sales objeCTives
5. budgeT
6. CommuniCaTion objeCTives
7. imC sTraTegy
8. imC budgeT breakdown
9. imC ComPonenT sTraTegy






10. CreaTive ProPosal
12. aPPendiCes and referenCes
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4
14
15
16
17
18
19
19
22
28
ae - 86
Felicia Berger
Kaitlin Lamontagne
Peiwei Liu
Chelsea Chen
Be More.

Fiat 500L Misc Documents Campaign Strategy Summary of Content

2FIAT 500LCAMPAIGN STRATEGYAE - 86 //fAll 2012Table of ConTenTs1. exeCuTive summary2. siTuaTion analysis3. PosiTioning sTaTemenT4. sales objeCTives5. budgeT6. CommuniCaTion objeCTives7. imC sTraTegy8. imC budgeT breakdown9. imC ComPonenT sTraTegy10. CreaTive ProPosal12. aPPendiCes and referenCes34141516171819192228ae - 86Felicia BergerKaitlin LamontagnePeiwei LiuChelsea ChenBe More.