If you’re reading this brochure, chances are you’re the kind of automotive
enthusiast who, instead of simply opening your wallet and adding a
status trophy to your garage, prefers to open something else: Your
mind. It’s a refreshing attitude that often leads you to discover truly
rewarding experiences, from new and unexpected sources.
Like Genesis, from Hyundai.
Nobody was looking for Hyundai to build a luxury car that would
challenge the automotive elite. But we did. Nobody expected us to
benchmark the industry’s best, then apply the art and science needed
to meet those marks. But we did. Nobody thought we’d charm the
pants off a jury of North America’s most esteemed automotive journalists.
But, once again, we did.
And by doing what few people expected of us, we now find ourselves
as a car company that a lot of people are starting to think about in
a whole new way.