Mazda MX 5 2015 Misc Documents Brochure PDF | Page 2

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Jinba ittai, or ‘rider and horse as one,’ was our guiding principle during
the MX-5’s development. The result is a car so nimble, well-balanced
and fun to drive that the driver and car achieve true unity.
Takao Kijima: Program Manager,
Mazda MX-5 Miata (1995–2007)
For 15th century Japanese horse archers, complete freedom with the bow and arrow came only with an unwavering bond with the
horse galloping beneath them. With this trust in place, along with carefully acquired skills with the bow and arrow, archers caught food
to feed their families and fought wars to protect them. Today, this concept of jinba ittai, or “rider and horse as one,” is the inspiration
for the MX-5 Miata—a car so precisely
tuned with its driver, it’s undeniably
enjoyable to drive.
ANCIENT TRADITION.
MODERN APPLICATIONS.

Summary of Content

2Jinba ittai, or rider and horse as one, was our guiding principle during the MX-5s development. The result is a car so nimble, well-balancedand fun to drive that the driver and car achieve true unity.Takao Kijima: Program Manager, Mazda MX-5 Miata (19952007)For 15th century Japanese horse archers, complete freedom with the bow and arrow came only with an unwavering bond with the horse galloping beneath them. With this trust in place, along with carefully acquired skills with the bow and arrow, archers caught food to feed their families and fought wars to protect them. Today, this concept of jinba ittai, or rider and horse as one, is the inspiration for the MX-5 Miataa car so precisely tuned with its driver, its undeniably enjoyable to drive. ANCIENT TRADITION. MODERN APPLICATIONS.